27th Feb, 2020

2020 Event Marketing Mistakes that Need to Be Avoided

The scenario of event planning is not an if you build it, they will come. A perfect event does not just arise form only planning it. What if nobody attends the perfect event you planned? This could be huge mistake. Since it is the start of 2020, we provide you a list of events that should be avoided.  

1. Not Standing Out from The Crowd  

Your attendants are busy people, with time and budgets limited. Others may only be able to attend one event per annum. Why should there be one attending your event instead of another? With a strong competitive advantage, it is important to stand out from the crowd. This benefit becomes the foundation of your marketing strategy for an event. Consider any aspect of an event your rivals don't use. For example, if nobody uses Augmented or Virtual Reality, include it in your event plan and encourage it in your marketing event. In a competitive market, you can more easily attract publicity by incorporating some never-before-seen components into your case.

2. Not Knowing Your Target Audience

Know what your target market was. Who would be eligible to attend the event? Are they coworkers, rivals or leads to potential sales? Are they part of a company group or a business organization? Is it the public at large? Once you understand who your audience is, then you can use your benefit messaging to form a customized and focused, targeted marketing implementation strategy.

3. Avoiding Marketing Channels

Remember when the customary marketing tactics were direct mail and print advertising? How the times changed! The event promotion channels have expanded considerably. To remain competitive, planners need to expand their experiential marketing strategies. Promoting the event in one or two traditional channels which have worked in the past is simply not enough. Most digital platforms, including social media, SMS/text messaging, business podcasts, e-newsletters, and applications, reach prospective attendees. Choose the channels where you spend time with your prospects. Using a good event ticketing platform like events now will help make that even better.

4. Not Remembering the Standards of Your Brand

The marketing practice of building a name, symbol or design that identifies and also differentiates a product from other products is the official definition of a brand. You should realize that your brand is a promise and that it is your reputation. As you promise to meet attendee’s expectations through their experience of your event, your brand impacts engagement with your attendees because it the foundation from which you are successful.

5. Not giving attention to App

Personalized e-commerce built apps are hard to be ignored and the fad of online shopping and surfing websites is only growing more day by day such that every company out there would need an app for selling its products. Moreover, the websites that have apps are ranked higher than those without apps. So never stand a chance to lose in creating an app to sell your tickets because this medium has the best interaction with visitors.  

No event ticketing platform is perfect till date. A smart event planner, though, takes the time to think carefully and work through every marketing tactic and do thorough research to prevent as many mistakes as possible.